Turning ideas into impact
Benjamin “BJ” Maloy is a veteran founder, product developer, and commercialization strategist with two decades of experience launching sustainable consumer products. As SABER Chemical’s Commercial Strategy Advisor, he supports go-to-market planning and customer engagement for SABER’s bio-based polymers and additive technologies.
Origin Story
In 2001, BJ founded Evolve Golf with a mission to build a better golf tee—longer, straighter, and biodegradable. That single idea grew into a pioneering company at the intersection of sports performance and sustainability, and has since expanded into custom-forged golf tools, high-performance wool socks, and other specialty equipment.
Commercialization Style
BJ brings a founder’s mindset to every product. He understands how to translate material science into value propositions, and how to cultivate “what if?” conversations into new product lines. His insights help SABER align polymer innovation with real-world customer pain points.
Key Accomplishments
- Founder & CEO of Evolve Golf, with 20+ years of continuous innovation and product growth
- Launched and scaled multiple patented products used by PGA professionals and public courses alike
- Built EC2 Foundry to hand-craft metal tools and accessories that now ship globally
- Featured by Golf Magazine and The Hackers Paradise for design innovation and eco-forward brand leadership
Fun Facts
BJ is a builder in every sense—he forges his own prototypes, coaches youth golfers, and trains for marathons in handmade Motionwool socks. He’s fueled by passion, cold IPAs, and the pursuit of better.